Agenda

pre-event
Day 1
Day 2:
B2C Track
Day 2:
B2B/Funnel Track

Monday, September 30

Registration & Welcome

  • 3:00pm - 7:00pm

    Registration

  • 6:00pm - 7:30pm

    Welcome Reception

    Bay Terrace

Tuesday, October 1

Day 1: Get Inspired

Day one focuses on personalization across the spectrum of engagement by leaders that are paving the way in personalization.

  • 8:00am - 9:00am

    Breakfast and Registration

  • 9:00am - 9:30am

    Welcome and Opening Remarks

    Dustin Ritter, Founder and Editor-in-Chief at Personalization ONE

  • 9:30am - 10:20am

    To Know Me is to Love Me: For Today’s Consumers, Personalization = Brand Love

    Bret Sanford-Chung, VP & Executive Partner at Forrester

  • 10:20am - 10:40am

    Break

  • 10:40am - 11:30am

    Executive Panel: The Case for Personalization

    Dustin Ritter, Founder & CEO at Personalization ONE
    Maria Huntalas, Director of Global Marketing at Tenable
    Chris Menezes, Sr Mgr of Personalization at Bank of Montreal
    Dave Grimm, Global Head of Digital User Experience, Marketing, and Ecommerce at Illumina

  • 11:30am - 12:00pm

    Sharing Passion & Performance - How Yamaha Connects Directly with their Customers

    Jeff Brown, VP of Marketing at Lytics
    Athan Billias, Digital Marketing Strategy Manager at Yamaha

  • 12:00pm - 1:00pm

    Lunch

  • 1:00pm - 1:50pm

    Executive Panel: Engaging Audiences & Inciting Emotional Responses

    Bret Sanford-Chung, VP, Executive Partner at Forrester
    Sharon Gillenwater, Co-Founder and Editor-in-Chief at Boardroom Insider
    Julia Connell, Director of Digital Mktg & eComm at NuFace
    Kristi Melani, Vice President, Digital Marketing & Customer Experience at Poly

  • 1:50pm - 2:30pm

    Creating a Path for Successful Personalization Leveraging AI

    Shannon Hamilton, Personalization & ML Product Mgr at Adobe

  • 2:30pm - 2:50pm

    Break

  • 2:50pm - 3:30pm

    Executive Panel: Creating a Culture of Personalization and the Transformation Process

    Adriana Gil Miner, Sr VP, Brand Communications & Events at Tableau
    Marlen Garcia, Director Regional Marketing at Amadeus
    Sabrina Beediwala, Digital Commerce Product Manager at Cornerstone Brands

  • 3:30pm - 4:00

    Personalization Success Story: Introducing and growing personalization at Bank of Montreal

    Chris Menezes, Sr Mgr of Personalization at Bank of Montreal

  • 4:00pm - 4:30pm

    Personalization for the Win! Rele Award Winners and Vendor Landscape

    Dustin Ritter, CEO at Personalization ONE

  • 5:30pm

    The $#@%! Coronado Wine Mixer

Wednesday, October 2

Day 2: Get Specific

Day two has a dedicated track for B2C pracitioners. These sessions provide the knowledge and skills needed to increase engagement specifically for your audience.

  • 8:00am - 9:00am

    Breakfast

  • 9:00am - 9:10am

    Intro and Kick-Off

  • 9:10am - 9:50am

    Creating Remarkable Experiences for the Empowered Consumer

    Dave Frankland, Managing Director at Winterberry Group

  • 9:50am - 10:40am

    Executive Panel: The Perpetual Journey of Digital Commerce

    Dustin Ritter, CEO at Personalization ONE
    Jim Tuchler, President at Gifts For You Now
    Peter Walter, Director of eCommerce at Excelligence Learning
    Kate Froese, Manager, Digital Personalization at REI

  • 10:40am - 10:50am

    Break

  • 10:50am - 11:40am

    Executive Panel: The Evolution of Integrated Experiences and Channels

    Shannon Hamilton, Personalization & ML Product Manager at Adobe
    Greg Jung, VP of Marketing at Seven Corners
    Jon Asher, Director of Digital Marketing at Nekter Juice Bar
    Sarah Cheffy, Director of Digital at FASHIONPHILE

  • 11:40am - 12:10pm

    The Real World Benefits of Automated Decisioning and Execution

    Todd Sherman, VP of Marketing at Amplero

  • 12:10:pm - 1:00pm

    Lunch

  • 1:00pm - 1:40pm

    Executive Panel: New Trends and Markets in B2C Personalization

    Dave Frankland, Managing Director at Winterberry Group
    Laura Vidal Borrell, Global Marketing Dir. at Fitstation by HP
    Chris Foster, VP, New Business Dev at Modern Postcard
    Jonathon Stock, Product Marketing at Verizon Media

  • 1:40pm - 2:10pm

    Post-Click Automation: Why Your Personalization Journey Needs to Start Here

    Tyson Quick, CEO at Instapage

  • 2:10pm - 2:30pm

    Personalization19: Takeaways, Survey Results, Closing Remarks

  • 3:00pm

    Coronado Island Biking Adventure!

Wednesday, October 2

Day 2: Get Specific

Day two has a dedicated track for B2B pracitioners. These sessions provide the knowledge and skills needed to increase engagement specifically for your audience.

  • 8:00am - 9:00am

    Breakfast

  • 9:00am - 9:10am

    Intro and Kick-Off

    Heather Foeh, Former VP of Customer Experience at Pathfactory

  • 9:10am - 9:55am

    B2B Personalization Trends and Opportunities

    Ray Pun, Senior Director, Analyst at Gartner

  • 9:55am - 10:30am

    Personalizing the B2B Website Experience: Leveraging AI to Power Real-World Results

    Guy Yalif, CEO at Intellimize

  • 10:30am - 10:40am

    Break

  • 10:40am - 11:30am

    Executive Panel: Cultivating Meaningful Connections

    Heather Foeh, Former VP of CX at Pathfactory
    Paul Schauder, Head of Brand at Alyce
    Amanda Stuckey, Vice President of Marketing at Chef Works
    Stephanie LeBlond, Lead Strategist, Retail Culture & Brand Engagement at American Honda Motor Co., Inc.

  • 11:30am - 12:10pm

    Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next, Not Once

    Randy Frisch, CMO at Uberflip

  • 12:10pm - 1:00pm

    Lunch

  • 1:00pm - 1:40pm

    Executive Panel: The Facets of Personalized Experiences for B2B

    Ray Pun, Senior Director, Analyst at Gartner
    Masha Petrova, VP of Brand Marketing at Altium
    Brad Gillespie, VP of Marketing at Cvent
    Debbi Dougherty, VP of B2B Marketing & Communications, Rakuten Viber

  • 1:40pm - 2:10pm

    The CXO Engagement Mandate: When "Extreme" Personalization is the Only Option

    Sharon Gillenwater, Co-Founder at Boardroom Insiders

  • 2:10pm - 2:30pm

    Personalization19: Takeaways, Survey Results, Closing Remarks

  • 3:00

    Coronado Island Biking Adventure!